After looking at the letterform and the composition of the typefaces in different cases and weights, i feel that CACELLIA LT STD, works best title case italics (bottom) this is personal opinion, this is due to the combination of cures and serifs, it will bring combination of connotations to the brand such as playful and still classy (formal) this will fit in with the RHS SHOW style. the use of a light weight also makes the typeface and name look more authentic, which will bring the brand across with more quality.
Friday, 23 April 2010
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