PRETTY PRACTICAL- basic job details

Here are some of the details which were send through by jessica, they underline the main outcomes which i will deliver for the project.

Brand Guidelines - font etc -

First - label to be sewn into the clothes - i need to get this done asap as ordering time is 2 weeks and i now need to get on and make the clothes ( have just gone and bought all the fabrics yesterday !)

then ;
price tags
postcard
business card - to stick in flower pot
sticker to stick down bag or on bag when they have purchased product !

stall holders will be wearing an apron so something funky with logo to put on apron ? ( it is a deep denim apron)

the stall will in be in the Country Living marquee at Tatton Park. It is a Royal Horticultural Society Show. Look up Tatton Park / RHS on google and you will get a better idea.

Country Living is the magazine and they organise all the retail marquees at all the RHS shows. There are quite a few RHS shows the most famous being Chelsea Flower Show and Hampton Court Flower Show. The people who go tend to be aged 35 and over with a decent disposable income. They are all into their gardening and they all like to buy pretty stuff for kids and grand children. Over 5 days at Tatton Park there they have attendence figures of 100,000.