I have found a New project which is a live brief. The client is Jessica Hewitt, she has come up with a new clothing range for a young children's market. Her range is called 'Pretty Practical'. She needs a complete new branding for the clothing range, which will include a logo and brand guidelines. she also wants a range of designs to use on the clothes and apron ranges, she is limited in colour and wants the designs to be simplistic but eye catching to children. she will also need labels for the clothes and flyer's to promote the range. I will then be able to extend the range and produce packaging and other promotional material.
REPLACEMENT
i have decided to use this brief as a replacement to the two which i have dropped, this I feel will be appropriate as it will allow me to use the research into icons /logos, which i carried out through the 3D MANUAL and CREATIVE NETWORKS projects. I also found working on the 3D manual project a challenge due to the target market. this project is very similar in market terms, therefore it will be a challenge and create diversity in my portfolio.
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