LOGO DEVELOPMENT

After crits on the designs of the logos, i have narrowed down the direction to three different approaches. this will allow me to present three different examples to jessica. they are all fairy different approaches so it will give her some diverse options.

i have decided to use a sans serif typeface, for the logo. this will allow the brand to work on a range of different sizes and products, it will also fit the style of brand. sans serif type will also help make the logo flow better and easier to read on all scales.