LOGO- DIRECTION

Below is a version of my logo, which i am beginning to prefer, i have used helevetica neue for the 'an' and typewriter for the '&', this is an odd combination of typefaces, however with development i think they will work well, i just need to develop how the 'n' is used. due the the use of 2 typefaces, it may not need to be in a lower weight.

the use helvetica references the graphic design side of my work, and the use of the flow in the '&' suggest the illustration side of my design, there is also a nice contrast between the Sharpe edges to the helvetica, which gradually blends into a rounded finish, this suggests that i use a personal style within my work.


Here is a developed version of my current logo, i have made it more alined, and simplified the desgin down by loosing unessacery serifs on the 'n'. this makes the design cleaner and reads better.