PRODUCT SHOTS– PROMO printed by GP

GP Visit, cards in production

Pretty practical (typ 1451 typeface)

new initial ideas for flower

new development ideas

Here are some more developed ideas for the pretty practical logo i have decided to take a different approach on the design and use a butterfly as the logo.

i have chosen to use a butterfly as there is more room to experiment with shapes and to create a more cemetrical logo, which will be eye catching and appeal to the target audience, it will also be interesting to include the 'PP' in the wings if the butterfly.

I will develop some ideas for the butterfly, i feel this will be more successful for the logo.

the flower can then be made into some variations, and used as stickers for example which will come with the t-shirt.

PRETTY PRACTICAL- GREY (avenir)

LOGO WITH TYPE

Here are some variations of the logo with the type 'PRETTY PRACTICAL' i have kept the logo the same and changed the typeface and type setting.